Handpicking Egyptian cotton is a crucial step
that ensures delicate handling of the fibres. This reduces splicing and keeps
the fibers intact, making the cotton stronger and durable even after frequent
washing. This leads to superior softness and luxurious feel in clothing.

A cult-favorite: the PUFF is a pullover blouse with accentuated shoulders for a romantic and feminine look. Button cuffs sleeves can be pushed up the arm to accentuate the puff, rolled up for a more casual feel or worn long to create a traditional look.

A collection of core colors that never go out of style and stripes that are forever timeless in high-quality pure cottons. A fan-favorite: the PUFF effortlessly blends sophistication with customization.

Core styles are update seasonally in new solid colors and seasonless prints; from menswear inspired Italian stripes to fantastical and whimsical prints from the iconic Liberty of London. The shirts wash well, wear well and last.